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The audience design framework distinguishes between several kinds of audience types based on three criteria from the perspective of the speaker: known (whether an addressee is known to be part of a speech context), ratified (the speaker acknowledges the listener's presence in the speech context), or addressed (the listener is directly spoken to).
Identify objectives and markets, and the target customer and their characteristics. The strategy should identify potential consumer touch points like a comfort zone, language or tradition, culture, etc. Identify the media that makes sense for the marketing goals. The marketer must evaluate the approach and learn from others’ mistakes.
The importance of language and behavior is illustrated in the third assumption since they are indicators of social status and group belongings. When two people who speak different languages try to have a conversation, the language used is more likely to be the one used by the higher status person. This occurs for two reasons.
Audience theories can also be pitched at different levels of analysis ranging from individuals to large masses or networks of people. James Webster suggested that audience studies could be organized into three overlapping areas of interest. [2] One conceives of audiences as the site of various outcomes.
Thus, the reception of media texts can vary widely, reflecting the diverse interpretations and experiences of different audience members. [ 12 ] One of the central tenets of reception theory is the concept of polysemy - the idea that media texts can have multiple meanings that are not dictated by the author or producer but are generated through ...
It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
The most basic understanding of language comes via semiotics – the association between words and symbols. A multimodal text changes its semiotic effect by placing words with preconceived meanings in a new context, whether that context is audio, visual, or digital. This in turn creates a new, foundationally different meaning for an audience.
Language management in organizations has been found to have instrumental consequences as well as identity related consequences (Lauring, 2008). [1] Instrumental benefits from language management and the use of a common organizational language could be related to easier access to documents and a generally better communication flow in the ...