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Of these activities, road safety [9] was being concentrated extensively from 2013 in the aim of transforming our country as an "Accident Free Nation" where they conduct "Traffic Awareness Campaigns" [10] in public places such as live traffic signals, parks, beaches, etc. every week where their volunteers holding awareness placards & banners ...
Among other countries, India has more fatalities due to road accidents and is also taking steps to reduce the number of accidents. There has been significant amount of awareness events taking place across the country organized by various NGOs taking initiatives to prevent road accidents; several of them failed to sustain and only few remained to work on field level.
SaveLIFE Foundation (SLF) is an independent, non-profit, non-governmental organization focused on improving road safety and emergency medical care across India. [1] SLF combines evidence-based research with policy advocacy, communication, and on-ground execution of projects in the two areas of crash prevention as well as post-crash response.
Traffic awareness campaigns such as the "one false move" campaign documented by Hillman et al. Speeding. No one thinks big of you. (New South Wales, Australia, 2007) Road Safety is no Accident World Health Organization; Designated driver campaign, (US, 1970s–present) Click It or Ticket, (US, 1993–present) Clunk Click Every Trip (UK 1971)
Henkel has launched a road safety initiative in an effort to address the topical issue of safety standards on the road in India. The Campaign Against Drunken Driving (CADD) is an organization founded by Prince Singhal which is campaigning against driving under the influence. But this campaign has been ineffective. [13]
She also inaugurated a massive Traffic Awareness Campaign [6] held on 100 traffic signals across Chennai on same day and same time on 9 August 2015 organized by Thozhan NGO [7] which works on creating road safety awareness along with Good Samaritan Law awareness [8] to transform our country as Accident Free Nation.
The ZFC model is executed through a 360-degree road safety solution which follows the 4 ‘E’s of safety: [4] Engineering, Enforcement, Emergency Care, and Engagement. Engineering – As proper road infrastructure and design can significantly minimise the mortality and morbidity burden of roads, they are a primary focus area for the ZFC model ...
The name was used in an ad campaign for Maruti Suzuki which says "Maruti Genuine Parts lagaoge to pappu nahi kahelaoge" ("If you use Maruti Genuine Parts, then you won't be called Pappu"). [4] Pappu has been featured in a traffic awareness campaign for Kerala Police. They created "Pappu the Zebra" as their road safety awareness mascot.