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Presently, Kellogg's is a member of the World Cocoa Foundation. [19] In 2012, Kellogg's became the world's second-largest snack food company (after PepsiCo) by acquiring the potato chip brand Pringles from Procter & Gamble for $2.7 billion in a cash deal. [20] In 2017, Kellogg's acquired Chicago-based food company Rxbar for $654 million. [21]
The W. K. Kellogg Foundation was founded in June 1930 as the W. K. Kellogg Child Welfare Foundation by breakfast cereal pioneer Will Keith Kellogg. In 1934, Kellogg donated more than $66 million in Kellogg Company stock and other investments to the W. K. Kellogg Trust. Ninety years later, the W.K. Kellogg Foundation manages more than eight ...
Will Keith Kellogg (born William Keith Kellogg; [a] April 7, 1860 – October 6, 1951) was an American industrialist in food manufacturing, who founded the Kellogg Company, which produces a wide variety of popular breakfast cereals.
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Kellogg said it would spin off into separate companies its North America cereal unit and the plant-based business, for which it is also exploring options, including a sale.
W.K. Kellogg had the new plant in full operation six months after the fire. [5] Convincing his brother to relinquish rights to the product, Will's company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Toasted Corn Flake Company in 1909, taking the name "the Kellogg Company" in 1922. [3]
Kellogg says the Kellanova name is meant to tie back to the heritage of the company while also signaling a new era of growth in a still-surging snacks industry. Shares of Kellanova fell 7% on the ...
The flakes of grain, which the Kellogg brothers called Granose, were a very popular food among the patients. The brothers then experimented with other flakes from other grains. In 1906, Will Keith Kellogg, who served as the business manager of the sanitarium, decided to try to mass-market the new food.