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The lead's job is not to sum up the topic, as understood elsewhere, but to sum up the article, regardless of how incomplete the article might be. If the lead does not sum up the topic, then the article should be improved first so it does sum up the topic. Then the lead can be tweaked so it finally does sum up the topic.
A lead paragraph (sometimes shortened to lead; in the United States sometimes spelled lede) is the opening paragraph of an article, book chapter, or other written work that summarizes its main ideas. [1] Styles vary widely among the different types and genres of publications, from journalistic news-style leads to a more encyclopaedic variety.
The page illustrates the types of hooks that have been particularly successful in attracting readers. The statistics can be manually or semi-automatically updated. For page view counts, there are separate lists for the all-time top hooks and the most effective hooks on a monthly basis.
In the summer of 2022, Emma Goodwin was getting over a breakup and thinking hard about her life and how to better herself. Brianna Pippen, a visual artist in the Washington, D.C. area, has read ...
Outside the lead, sidebars are often placed at the top or bottom of any section of an article. All but the shortest articles should start with introductory text (the "lead"), which establishes significance, includes mention of significant criticism or controversies, and make readers want to learn more. The lead has no heading.
The inverted pyramid may also include a "hook" as a kind of prologue, typically a provocative quote, question, or image, to entice the reader into committing to reading the full story. This format is valued for two reasons. First, readers can leave the story at any point and understand it, even if they do not have all the details.
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Where Have All the Leaders Gone? is a book by Lee Iacocca, the former CEO of Chrysler, published in 2007.Iacocca discusses the characteristics of a good leader, citing these Cs: Curiosity, Character, Courage, Conviction, Charisma, Creative, Communicate, Competent, Common Sense and the one he regards as most important, Crisis.