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Promise: [34] launched by Balsara hygiene in 1978 in India, the brand's tagline was "The unique toothpaste with time-tested clove oil." [40] P/S: a Vietnamese brand of toothpaste and toothbrush. However, in 2012, they made 3 actions called "P/S 123". Rembrandt toothpaste: a brand of toothpaste that has built its brand on the promise of whitening.
In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
In 1995, the brand launched a Whitening variety, the first mainstream toothpaste to whiten teeth. The brand was also the first to introduce bicarbonate of soda in its toothpaste products. In 1997, the brand launched a Macleans toothbrush , which has over 1800 bristles . [ 4 ]
Colgate-Palmolive Co CEO Noel Wallace said last week at an industry conference that the household goods maker sees its new Optic White Pro Series toothpaste as the type of premium product "vital ...
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene : it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis , and delivers active ingredients (most commonly fluoride ) to help ...
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