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Quantitative research using statistical methods starts with the collection of data, based on the hypothesis or theory. Usually a big sample of data is collected – this would require verification, validation and recording before the analysis can take place.
The advantages of using this software include saving time, managing huge amounts of qualitative data, having increased flexibility, having improved validity and auditability of qualitative research, and being freed from manual and clerical tasks.
Multimethodology or multimethod research includes the use of more than one method of data collection or research in a research study or set of related studies.Mixed methods research is more specific in that it includes the mixing of qualitative and quantitative data, methods, methodologies, and/or paradigms in a research study or set of related studies.
Data collected using this research approach is in the form of numbers and statistics. In the article entitled, “An Analysis of the Strengths and Limitations of Qualitative and Quantitative Research Paradigms”, author Atieno (2009), suggests, “quantitative research paradigm…is empirical in nature; it is also known as the scientific ...
Quantitative research, application of mathematics and statistics in economics and marketing; Quantitative analysis (chemistry), the determination of the absolute or relative abundance of one or more substances present in a sample; Quantitative analysis (finance), the use of mathematical and statistical methods in finance and investment management
Within social science research and practice, questionnaires are most frequently used to collect quantitative data using multi-item scales with the following characteristics: [12] Multiple statements or questions (minimum ≥3; usually ≥5) are presented for each variable being examined.
Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.
In clinical research any data produced are the result of a clinical trial. Experimental data may be qualitative or quantitative, each being appropriate for different investigations. Generally speaking, qualitative data are considered more descriptive and can be subjective in comparison to having a continuous measurement scale that produces numbers.