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Psychographic segmentation has been used in marketing research as a form of market segmentation which divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain, and predict consumer behavior. [1]
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
VALS (Values and Lifestyle Survey) [1] is a proprietary research methodology used for psychographic market segmentation. Market segmentation is designed to guide companies in tailoring their products and services in order to appeal to the people most likely to purchase them.
One thing all these traits have in common, the authors point out, is that they are all over-expressed in a stressful situation and ultimately become harmful to the person exhibiting them. 7. They ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
For example, Worldwatch Institute reported that the LOHAS market segment in the year 2006 was estimated at $300 billion, approximately 30% of the U.S. consumer market; [3] [5] [6] and, a study by the Natural Marketing Institute showed that in 2007, 41 million or 13% of the Americans were included within the LOHAS psychographic. In Japan roughly ...
Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. [ 1 ] [ 2 ] The term was introduced by Austrian psychologist Alfred Adler in his 1929 book, The Case of Miss R. , with the meaning of "a person's basic character as established early in childhood". [ 3 ]
What are the key personality traits of a Sagittarius? Horoscope Constellation Sagittarius. For this bold and spontaneous sign, Mesa describes Sagittarius as "adventurous, optimistic truth-seeking ...