Search results
Results from the WOW.Com Content Network
A Nielsen study shows consumers want a more personal connection in the way they gather information since human brains are more engaged by storytelling than by the presentation of facts alone. When reading pure data, only the language parts of the brain work to decode the meaning.
Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.
Digital storytelling is a short form of digital media production that allows everyday people to create and share their stories online. The method is frequently used in schools, [1] [2] [3] museums, [4] libraries, [5] social work and health settings, [6] [7] and communities. [8] They are thought to have educational, democratizing [9] and ...
Visual thinking, also called visual or spatial learning or picture thinking, is the phenomenon of thinking through visual processing. [1] Visual thinking has been described as seeing words as a series of pictures. [2] [3] It is common in approximately 60–65% of the general population. [1] "Real picture thinkers", those who use visual thinking ...
A visual narrative (also visual storytelling) [1] is a story told primarily through the use of visual media. This can be images in the mind, digital, and traditional media. [ 2 ] The story may be told using still photography , illustration , or video , and can be enhanced with graphics , music, voice and other audio.
Seattle-based environmental and conservation nonprofit Nia Tero continues to face calls by visual storytellers for the return of photos, video and other visual works that include their image or ...
Ancient Greek philosophers conceived imagination, or "phantasia," as working with "pictures" in the sense of mental images. [17] Aristotle , in his work De Anima , identified imagination as a faculty that enables an image to occur within us, [ 18 ] [ 19 ] a definition associating imagination with a broad range of activities involved in thoughts ...
McNamara proposed that the narrative paradigm can be used with military storytelling to enhance the perception of the United States armed services. [22] Stutts and Barker, of Virginia Commonwealth University , proposed that the Narrative Paradigm can be used to evaluate if a company's brand will be well received by consumers, by determining if ...