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Furthermore, broadcast radio advertising often offers the advantage of being localized and inexpensive in comparison with other mediums such as television. [37] Thus, radio advertising can be an effective, low-cost medium through which a business can reach their target consumer. Studies show that radio ads create emotional reactions in listeners.
Clear Channel grew from 40 stations to 1,240 stations in seven years (30 times more than congressional regulation previously allowed) . [6] Their aggressive acquisitions have gained them enemies as well as supporters, but their ownership of 247 of the nation's 250 largest radio markets and their domination of the Top 40 format makes them ...
This is an example of "Integrated Marketing Communications", in which multiple marketing channels are simultaneously utilized to increase the strength and reach of the marketing message. Like television, radio marketing benefits from the ability to select specific time slots and programs (in this case in the form of radio stations and segments ...
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CPP is the cost of an advertising campaign, relative to the rating points delivered. In a manner similar to CPM, cost per point measures the cost per rating point for an advertising campaign by dividing the cost of the advertising by the rating points delivered. [4] The American Marketing Association defines cost-per-rating-point (CPR or CPRP) as:
NEW YORK--(BUSINESS WIRE)-- Clear Channel Media and Entertainment, which has the largest Hispanic audience of any other media company in America, announced today that it has joined forces with ...
The marketing campaign, designed by agency Droga5, isn't limited to Manhattan: Similar displays will show up in Los Angeles, London and New Orleans over the next few weeks until Decoded's Nov. 16 ...
iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. [2] It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by Lowry Mays and Red McCombs in 1972, and later taken private by Bain Capital and Thomas H. Lee Partners in a leveraged buyout in 2008.
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