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Oscar Mayer is known for its Wienermobile, which has toured the United States for over 80 years. The first Wienermobile was created in 1936. [ 11 ] On May 14, 2023, it was announced that the Wienermobile would be renamed the Frankmobile; [ 12 ] four months later, this unpopular name change was reversed.
The company also announced a goodwill impairment charge that wrote down the value of the company's Kraft and Oscar Mayer brands of $15.4 billion in the fourth quarter, which resulted in a net loss of $12.61 billion. [57] The all-resulting news made the company's stock crash more than 20% in after-hours trading. [57]
Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
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For the first-time ever, the brand owned by Kraft Heinz Company is going plant-based with two new versions of its hot dogs and sausages.
The Oscar Mayer Weinermobile sits next to the MU Health Care Pavilion in September 2022 as part of the Taste of Columbia food festival sponsored by The Kraft Heinz Co. in support of City of Refuge.
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William (C. W.) Post as the Postum Cereal Company in 1895.. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Merriweather Post after she inherited the established cereal business from her father, C. W. Post.
An Oscar Mayer Wienermobile history-themed sandwich board on display in Chester, Virginia on May 9, 2024. "We travel to a new city once a week, and usually do about four or five events each week ...