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In 2010, Blake Bevin, a self-described "science geek", created a prototype of self-lacing shoes, inspired by Marty's Nike MAG; once the user steps in, a sensor records the pressure of the foot on the sole and activates two servo motors, which apply tension to the laces, thus tightening the shoe.
The shoes Nike By You offers customization over are listed in a range of sub-categories these include: association football, baseball, running, rugby football, basketball, athletics, skateboarding, and sportswear. Nike By You is constantly updating the collection of shoes that they offer for customization.
After Ewing parted ways with adidas, his first shoe endorser, he and his agent David Falk sought to create their own brand. [1] The brand was founded in 1988 with shoe executive of Roberto Muller of Phoenix Integrated, then was sublicensed to Next Sports for them to distribute in 1991. [2]
Per ESPN, on Thursday, Oct. 24, Reese and Reebok agreed to a multiyear endorsement contract extension — which includes her own signature shoe, set for a 2026 release.
While Tinker Hatfield was working with Nike, according to his research, basketball athletes were hurting their feet by lacing their shoes too tight in their games on and off the court. He wondered if there was a way to eliminate that, make a shoe that would lace automatically to adjust to your foot specifically.
AND1 is an American footwear and clothing company specializing in basketball shoes, clothing, and sporting goods. AND1 was founded on August 13, 1993. The company focuses strictly on basketball and is a subsidiary of Galaxy Universal. [1] The company sponsors NBA athletes, as well as numerous high school and AAU teams in the United States.
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