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In the current digital world, audiovisual aids have grown exponentially with multimedia such as educational DVDs, PowerPoint, television educational series, YouTube, and other online materials. The goal of audio-visual aids is to enhance the teacher's ability to present the lesson in a simple, effective, and easy to understand for the students.
This includes the use of multiple digital software applications, devices, and platforms as tools for learning. The integration of digital media in education has been increased over time, rivaling books as a primary means of communication and gradually transforming traditional educational practices. [2]
Expanded access has made it easier for people to receive their news and watch TV online, challenging the popularity of traditional platforms. Increased access to the Internet has also led to the mass publication of digital content through individuals in the form of eBooks, blog posts, and even Facebook posts. [1] [2]
Online video platforms allow users to upload, share videos or live stream their own videos to the Internet. These can either be for the general public to watch, or particular users on a shared network. The most popular video hosting website is YouTube, 2 billion active until October 2020 and the most extensive catalog of online videos. [1]
"Triple-product" business model of digital media platforms. [7]Digital media platforms like YouTube work through a triple-product business model in which platforms provide information and entertainment (infotainment) to the public often at no cost, while simultaneously capturing their attention, and also collecting user data to sell to advertisers. [7]
Multimedia refers to the integration of multiple forms of content, such as text, audio, images, video, and interactive elements into a single digital platform or application. This integration allows for a more immersive and engaging experience compared to traditional single-medium content.
For example, Twitter is a popular social media platform that enhances television viewing due to its requirement of social media communities that have individuals participating on the same platforms at the same time. In other words, social media is in the midst of creating a "group viewing" dynamic. [21]
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