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Southwest Airlines is shifting to assigned seats for the first time in its history, a change that will allow the low-fare carrier to charge a premium for some of the seats on its planes.
Jul. 25—For the first time since its founding more than 50 years ago, Southwest Airlines will move from an open-boarding system to assigned seating. It was part of multiple new initiatives the ...
According to Southwest 80% of its customers and 86% of passengers who choose other airlines want assigned seats. Southwest has found itself under pressure from an activist shareholder group ...
The airline said surveys showed that 80% of its customers — and 86% of “potential” customers — want an assigned seat. Jordan said open seating was the top reason that travelers cited for choosing another airline over Southwest. Some Southwest passengers reacted with sadness and disappointment to news that open seating is going away.
The airline hopes moving to assigned seats and revamping its boarding process will broaden Southwest's appeal to both new and existing customers: Research found 80% of current Southwest customers ...
Assigned seating is just one is one several major operational changes in store. Southwest also plans to introduce premium seating options on all flights and introduce red-eye flights. A Southwest ...
Research from the airline shows 80% of Southwest customers and 86% of potential customers prefer an assigned seat. And when customers opt to stop flying with Southwest in favor of a competitor ...
See what is changing and why in Miami, Fort Lauderdale and across the country.