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Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. [1] [2] The company was founded in 2006 by music producer Dr. Dre and record company executive Jimmy Iovine. Since 2014, it has been an Apple subsidiary.
The founder, Abe Batshon grew up in the East Bay area, in San Francisco, in the United States and was introduced to hip-hop from an early age. As a songwriter in mid-1990s AOL chatrooms, unable to afford the high prices attached to purchasing beats from producers, he proposed paying less than the sale price, under the condition the producer could sell the same beat to others.
Beats Music was a subscription-based music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithmic personalization with curated music suggestions. Development began in 2012 under the codename "Daisy."
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