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  2. Conversion rate optimization - Wikipedia

    en.wikipedia.org/wiki/Conversion_rate_optimization

    Conversion rate optimization seeks to increase the percentage of website visitors that take a specific action (often submitting a web form, making a purchase, signing up for a trial, etc.) by methodically testing alternate versions of a page or process [citation needed], and through removing impediments to user experience and improving page loading speeds.

  3. Conversion as a service - Wikipedia

    en.wikipedia.org/wiki/Conversion_as_a_service

    In the e-commerce industry, conversion as a service is a method of online conversion optimization that is a customized intersection of art and technology that combines analytics, behavioral targeting, software, style, and business rules to exact success. [1] This approach advocates a holistic approach to achieve an improvement in online ...

  4. Conversion marketing - Wikipedia

    en.wikipedia.org/wiki/Conversion_marketing

    The process of improving the conversion rate is called conversion rate optimization. However, different sites may consider a "conversion" to be a result other than a sale. [3] Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer.

  5. Conversion path - Wikipedia

    en.wikipedia.org/wiki/Conversion_path

    A conversion path is a description of the steps taken by a user of a website towards a desired end from the standpoint of the website operator or marketer. The typical conversion path begins with a user arriving at a landing page or a product page and proceeding through a series of page transitions until reaching a final state, either positive (e.g. purchase) or negative (e.g. abandoned session).

  6. Conversion funnel - Wikipedia

    en.wikipedia.org/wiki/Conversion_funnel

    The process of understanding which creative material brings the highest click-through rate is known as ad optimization. Once the link is clicked and the visitor to the referring page enters the e-commerce site itself, only a small proportion of visitors typically proceed to the product pages, creating further constriction of the metaphorical ...

  7. Diddy accused of dangling woman from high balcony in new case

    www.aol.com/diddy-accused-dangling-woman-high...

    Sean “Diddy” Combs has been accused in a new lawsuit of dangling a woman from the 17th-floor balcony of an apartment during an altercation. The lawsuit filed in Los Angeles by fashion designer ...

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