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Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes. It became so popular that in the 1939 All-star game, 46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the first televised sports broadcast to allow commercials.
Some Wheaties boxes with athletes or teams on the packaging, from the late 1990s. In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in ...
This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Consumer Brands, but similar equivalent products are often sold by other manufacturers and as store brands. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can ...
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Cereal is a breakfast classic — just add milk and you have a quick morning meal that can be healthy if you make the right choice. But it can also be candy in a bowl if the temptation for sweet ...
Real Cocoa Cereal. While diving into a bowlful of rich, chocolate cereal first thing in the a.m. sounds decadent, this grain-free, paleo-friendly option is actually pretty wholesome. Tasters dug ...
By 1941 Wheaties had won 12% percent of the cereal market. Experiments with the puffing process produced Kix , a puffed corn cereal, and Cheerios , a puffed oats cereal. Further product innovation and diversification brought total General Mills sales to over $500 million annually (18% in packaged foods) by the early 1950s.
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