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Rationalization is a defense mechanism (ego defense) in which apparent logical reasons are given to justify behavior that is motivated by unconscious instinctual impulses. [1] It is an attempt to find reasons for behaviors, especially one's own. [2]
The consumer, however, may violate this logical assumption and purchase product C regardless of the availability of the preferred others when there is no way to rationalize the purchase of A or B instead of C. [9] As rationalization is associated with the decision making the process more so than the decision itself, the explanation for this ...
An example of rationalization in place would be the case of witch doctors in certain parts of Africa. Whilst many locals view them as an important part of their culture and traditions, development initiatives and aid workers have tried to rationalize the practice in order to educate the local people in modern medicine and practice. [3]
Sensemaking or sense-making is the process by which people give meaning to their collective experiences. It has been defined as "the ongoing retrospective development of plausible images that rationalize what people are doing" (Weick, Sutcliffe, & Obstfeld, 2005, p. 409).
Philosopher Robert Nozick accepted the reality of Weber's two kinds of rationality. He believed that conditional means are capable of achieving unconditional ends. He did not search traditional philosophies for value rational propositions about justice, as Rawls had done, because he accepted well-established utilitarian propositions, which Rawls found unacceptable.
If people have too much external justification for their actions, cognitive dissonance does not occur, and thus, attitude change is unlikely to occur. On the other hand, when people cannot find external justification for their behavior, they must attempt to find internal justification—they reduce dissonance by changing their attitudes or behaviors.
In other words, human beings develop according to their environment; this can include society as a whole and the period in which they live, which will impact behavior and development. This views behavior and development as a symbiotic relationship, which is why this is also known as the “bioecological” model.
System justification theory is a theory within social psychology that system-justifying beliefs serve a psychologically palliative function. It proposes that people have several underlying needs, which vary from individual to individual, that can be satisfied by the defense and justification of the status quo, even when the system may be disadvantageous to certain people.