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Owing to its origin in ancient Greece and Rome, English rhetorical theory frequently employs Greek and Latin words as terms of art. This page explains commonly used rhetorical terms in alphabetical order. The brief definitions here are intended to serve as a quick reference rather than an in-depth discussion. For more information, click the terms.
A. Accent Neutralization; Accent reduction; Ad hominem; Ad personam; Adoxography; Air quotes; Akkadian disputations; Amplification (rhetoric) Anacoenosis; Anacoluthon
Also apophthegm. A terse, pithy saying, akin to a proverb, maxim, or aphorism. aposiopesis A rhetorical device in which speech is broken off abruptly and the sentence is left unfinished. apostrophe A figure of speech in which a speaker breaks off from addressing the audience (e.g., in a play) and directs speech to a third party such as an opposing litigant or some other individual, sometimes ...
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of speech constitute the latter.
Scientistic begins with a definition of a term; it describes the term as what it is or what it is not, putting the term in black and white. When defining, the essential function is either attitudinal or hortatory. In other words, the focus is on expressions or commands. When terms are treated as hortatory, they are developed.
Modern rhetorical criticism concerns how the rhetorical case or object persuades, defines, or constructs the audience. In modern terms, rhetoric includes, but it is not limited to, speeches, scientific discourse, pamphlets, literary work, works of art, and pictures.
While rhetorical critics identify these terms as ideographs, political leaders viewed each other's terms as "glittering generalities," as Lincoln first identified his opponent's words. [11] In addition to practitioners, corporate marketing and political consulting use key terms in this way, concentrating on the image and branding of terms.
In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or ...