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The move brought Georgia Boot, Durango, and Lehigh Safety Shoes brands into Rocky's fold and added a licensed footwear brand in Dickies. In 2006, Rocky Shoes & Boots changed its name to Rocky Brands, Inc. [5] Following the name change Rocky Brands acquired comfort footwear Zumfoot shoes and Michelin footwear. [citation needed]
Williamson-Dickie Mfg. Co. is a British-American apparel manufacturing company primarily known for its largest brand, Dickies. Williamson-Dickie Europe, originally called Clares, was founded in 1900 in Wells, Somerset, U.K. to provide the agricultural industry with hardware and work clothing.
In 2017, VF acquired Williamson-Dickie’s brands, including Dickies, Workrite, Kodiak, Terra, and Walls. [6] The next year, VF would acquire Icebreaker, complementing its Smartwool brand, as both feature merino wool in its clothing and accessories. [6] In 2020, VF acquired streetwear brand Supreme for US$2.1 billion. [20] [21]
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Raking in over $618 million in revenue in 2024, Dickies is one of VF Corp.’s top four performing brands. But VF’s announcement about moving Dickies to California suggests it is looking at ...
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