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Despite this, Tab remained commercially successful and was the best-selling diet soda in 1982. [3] In May 1984, Coca-Cola introduced Nutrasweet into the Tab formula, which alienated a significant portion of its market, and resulted in numerous consumer complaints regarding a perceived change in flavor. [3]
Tab, Coke’s first-ever diet soda, is officially being discontinued after 57 years. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call: 800-290-4726 more ways to ...
First Diet Coke logo, used from 1982–88. When diet colas first entered the market, beginning with Diet Rite in 1958, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963.
After PepsiCo's introduction of Crystal Pepsi in mid-1992, Coca-Cola decided to follow suit with its own clear cola, Tab Clear, at the end of the year. [5]In late December 1992, Coca-Cola Co. president Doug Ivester told a gathering of New York reporters that Tab Clear was being positioned as part of the "mainstream of diet soft drinks" and was "not a new-age beverage". [6]
Late last year, rumors began circulating of an alleged Diet Coke ban. In a viral post, which appeared to come from Robert F. Kennedy Jr., the new president's choice for Secretary of Health and ...
Introduced in 1963 by the Coca-Cola Co., it was once the nation's dominant diet ... After their mom died from COVID-19, her kids give a final toast with a beloved, hard-to-find token of her youth ...
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Zyman, then head of U.S. marketing, was coming off his enormously successful introduction of Diet Coke when he was assigned day-to-day responsibility for top-secret Project Kansas in 1984. The zealous Mexican insisted that Coca-Cola (or Co-Coola, as he pronounces it) must act boldly to reverse its 20-year market-share decline vs. Pepsi.