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From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its ...
A lycra jacket. Stretch fabric is a synthetic fabric that stretches. Stretch fabrics are either 2-way stretch or 4-way stretch. 2-way stretch fabrics stretch in one direction, usually from selvedge to selvedge (but can be in other directions depending on the knit). 4-way stretch fabrics, such as spandex, stretches in both directions, crosswise and lengthwise. [1]
Cordura is a brand of synthetic fiber-based fabrics used in products such as luggage, backpacks, trousers, military wear, and performance apparel. [ 1 ] Cordura was developed and trademarked by E.I. du Pont de Nemours and Company (DuPont) in 1929, Cordura is currently owned by Invista , a subsidiary of Koch Industries .
According to the New York Times, here's exactly how to play Strands: Find theme words to fill the board. Theme words stay highlighted in blue when found.
2015: partnered with USA-headquartered Invista, owner of the Lycra fibre brand to manufacture stretch denim fabric in India. [8] Company launched denim fabric Khadi Denim. [8] Collaborated with world's largest internet giant and most renowned denim brand and launches wearable denim technology and smart denim jackets. [8]
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