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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
Consumer intelligence company NielsenIQ counted 53,000 UPC symbols in the U.S. functional beverage category last year, including all of the different flavors of energy drinks, sports drinks, sodas ...
Within the functional drinks category, sports and energy drinks account for the largest volume growth. [20] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009. [20] There have been a variety of different types of drinks introduced to the market over ...
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes , along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005.
The soft drink has been approved by the Japanese FOSHU as a functional beverage [1] and is meant to serve as an option for health-conscious consumers who have varying desires when it comes to beverages, such as sweetened/non-sweetened, more/less caffeinated, or in the case of Coca-Cola Fiber+, having more fiber. [2]
The Food and Drug Administration's new rules on "healthy" food labels are voluntary and are scheduled to take effect at the end of February.
Strong drink is as American as the Fourth of July, and dates back a few years earlier. In fact, U.S. distilleries and their potent products have been part of the national culture since long before ...
Dr. Enuf, an "energy building" [24] soft drink containing caffeine and B vitamins, was created in the United States in 1949. [ 25 ] [ 26 ] The New York Times states that "the energy drink, as we know it", however, was born in post World War II Japan. [ 26 ]