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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
All current measurement models suffer from standard impact challenges, with the emphasis on tasks completed or products distributed rather than outcomes. [ 15 ] They say there is little attempt to fully attribute a company's impact through the use of counterfactuals and recommend Wach [ 35 ] for a description of current methods used.
Techno-economic assessment or techno-economic analysis (abbreviated TEA) is a method of analyzing the economic performance of an industrial process, product, or service. . The methodology originates from earlier work on combining technical, economic and risk assessments for chemical production processes
Overview of the PIPA process. Participatory impact pathways analysis (PIPA) is a project management approach in which the participants in a project (project and program are used synonymously from now on), including project staff, key stakeholders, and the ultimate beneficiaries, together co-construct their program theory.
The Profit Impact of Market Strategy [1] (PIMS) program is a project that uses empirical data to try to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing .
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The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
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