Search results
Results from the WOW.Com Content Network
In February 2020, Amul posted a picture of the Amul girl treating Joaquin Phoenix with butter after his academy award win for his role in the 2019 film, Joker. [25] Since Phoenix is a vegan, Amul faced criticism from vegans in India and PETA for the poor knowledge of his vegan activism and life.
The Amul girl is an advertising mascot used by the Indian dairy brand Amul. The mascot is a hand-drawn cartoon of a young Indian girl dressed in a polka-dotted frock with blue hair and a half-pony tied up. [1] The Amul girl advertising has often been described as one of the best Indian advertising concepts because of its humour. [2]
Collected milk is sent to Amul for further processing and distribution. Dairy farming based on the Amul Pattern, with a single marketing cooperative, is India's largest self-sustaining industry and its largest rural employment provider. Successful implementation of the Amul model has made India the world's largest milk producer. [15]
Prince Charles, Prince of Wales, visits India and Amul with Harichand Megha Dalaya, in December 1980 . Operation Flood is the programme that led to the "White Revolution." It created a national milk grid linking producers throughout India to consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that producers get a major share of the profit by ...
The co-operative model was later applied to other agricultural industries such as the production of edible oils and replicated in other countries. For his contributions in increasing the dairy output, Kurien is known as the "Father of the White Revolution" in India. He was awarded the Ramon Magsaysay Award in 1964 and the World Food Prize in 1989.
This prompted da Cunha to model the Amul girl as a mischievous girl taking a dig at ongoing current events. [19] Da Cunha later went on to found his own advertising company Da Cunha Associates in 1969, after spending 14 years at ASP. [15] He brought some of ASP's clients with him to Da Cunha Associates, including Amul.
India's biggest dairy group Amul has written to the government urging it to delay a planned ban on tiny plastic straws, saying the move will have a "negative impact" on farmers and milk ...
A cooperative movement, on the lines of Amul-model, initiated in Mehsana, organized the rural milk producers, encouraging them to pull together their resources. On 8 November 1960, Dudhsagar dairy was registered under Mumbai Co-operative societies act, 1925.