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  2. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    Content marketing is a strategic marketing approach – a focused and deliberate process. It involves creating and distributing valuable, relevant, consistent content to attract and retain a ...

  3. Content strategy - Wikipedia

    en.wikipedia.org/wiki/Content_strategy

    Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .

  4. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  5. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Business plans can help decision-makers see how specific projects relate to the organization's strategic plan.

  6. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By leveraging different forms of medium, media strategy could efficiently play a role in establishing customer relationships, building a brand image, and improving flattened sales revenue.

  7. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  8. Ex-FBI informant accused of lying about Bidens agrees to ...

    www.aol.com/ex-fbi-informant-accused-lying...

    A former FBI informant accused of lying about President Joe Biden and his son Hunter Biden’s alleged business dealings with a Ukrainian energy company has agreed to plead guilty to federal ...

  9. Content engineering - Wikipedia

    en.wikipedia.org/wiki/Content_Engineering

    Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization’s Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others.

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