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Content marketing is a strategic marketing approach – a focused and deliberate process. It involves creating and distributing valuable, relevant, consistent content to attract and retain a ...
The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .
A chief content officer (CCO) is a corporate executive responsible for the brand development through content creation and multi-channel publication of the organization's content (text, video, audio, animation, etc.). The CCO oversees the content creation team and make sure that all content initiatives are done the way it is envisioned.
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Business plans can help decision-makers see how specific projects relate to the organization's strategic plan.
In the construction of a business strategy, three main elements must be taken into account: The Company; The Customers; The Competitors; Only by integrating these three can a sustained competitive advantage exist. Ohmae refers to these key factors as the three Cs or the strategic triangle. Customers have wants and needs.
Create standard templates (usually HTML and XML) that users can apply to new and existing content, changing the appearance of all content from one central place. Access control Some WCMS systems support user groups, which control how registered users interact with the site. A page on the site can be restricted to one or more groups.
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