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  2. Law practice optimization - Wikipedia

    en.wikipedia.org/wiki/Law_practice_optimization

    Thirdly, the firm would then employ a law firm marketing company, and perhaps a website design company, to create the firm's internet presence; and, initiate an SEO (Search Engine Optimization) campaign to increase the firm's appearance in search results presented to the queries of those seeking legal services. [1]

  3. Greenfield Belser - Wikipedia

    en.wikipedia.org/wiki/Greenfield_Belser

    Rather, the firm focuses on brand strategy and its implementation across a variety of communication tactics such as identity programs, Web solutions and collateral sales materials. [ 3 ] In February 2011, the American Beverage Association enlisted Greenfield/Belser's help for their “Clear on Calories” initiative, resulting in a display of ...

  4. Legal advertising - Wikipedia

    en.wikipedia.org/wiki/Legal_advertising

    The National Association of Law Firm Marketing Administrators was formed in 1986, and it was later rebranded as the Legal Marketing Association (LMA). [12] From the mid-1980s on, many U.S. law firms began creating ads and increasing their marketing presence, using newsletters, billboards, newspapers, and so on.

  5. Legal advertising in the United States - Wikipedia

    en.wikipedia.org/wiki/Legal_advertising_in_the...

    Lawyers may also send non-targeted advertisements by mail, such as general information about their law firm and its services or invitations to attend seminars conducted by the firm. Most law firms now have at least a basic website to market their services. Many law firms use various forms of online marketing and advertisement to reach ...

  6. Law firm - Wikipedia

    en.wikipedia.org/wiki/Law_firm

    Law firms are typically organized around partners, who are joint owners and business directors of the legal operation; associates, who are employees of the firm with the prospect of becoming partners; and a variety of staff employees, providing paralegal, clerical, and other support services. An associate may have to wait as long as 11 years ...

  7. Lawyers on Demand - Wikipedia

    en.wikipedia.org/wiki/Lawyers_on_Demand

    Lawyers On Demand (LOD) is a global legal resourcing business created by law firm Berwin Leighton Paisner (BLP) and a merger with AdventBalance in Asia Pacific. It uses a non-traditional freelance model to provide services to organisations requiring legal support.

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