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The growth–share matrix [2] (also known as the product portfolio matrix, [3] Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group portfolio analysis and portfolio diagram) is a matrix used to help corporations to analyze their business units, that is, their product lines.
After its well-known growth-share matrix, the Boston Consulting Group developed another, much less widely reported, matrix which approached the economies of scale decision rather more directly. This is known as their Advantage Matrix. The matrix was published in a 1981 Perspective titled "Strategy in the 1980s" by Richard Lochridge. [1]
The BCG Matrix, a chart designed by Bruce Henderson for the Boston Consulting Group in 1968, may help corporations to analyze their business units or product lines. This helps the company allocate resources; brand marketing, product management, strategic management , and portfolio analysis can use it as an analytical tool.
Postmodern marketing saw great acceptance in the early 1990s with the emerging developments of the Splinternet and marketers realization that "traditional" strategic practices like Porters five forces, the Wheel of Retailing, and the Boston Matrix had become outdated and not able to keep up with or report on consumer media habits, creative tone ...
Boston Consulting Group, Inc. (BCG) is an American global management consulting firm founded in 1963 and headquartered in Boston, Massachusetts. [3] It is one of the "Big Three" (or MBB, the world's three largest management consulting firms by revenue) along with McKinsey & Company and Bain & Company. Since 2021, BCG has been led by the German ...
The GE matrix helps a strategic business unit evaluate its overall strength. Each product, brand, service, or potential product is mapped in this industry attractiveness/business strength space. The GE multi-factor model or "nine-box matrix" was first developed by McKinsey for General Electric in the early 1970s. [1]
Maybe it’s parallel universes or time travel, maybe it’s just bad memory — either way, it’s fascinating.View Entire Post ›
Bruce Doolin Henderson (April 30, 1915 – July 20, 1992) was an American businessman and management expert. He founded Boston Consulting Group (BCG) in 1963 in Boston, Massachusetts and headed the firm as the president and CEO until 1980.