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Negative campaigning is the process of deliberately spreading negative information about someone or something to worsen the public image of the described. A colloquial, and somewhat more derogatory, term for the practice is mudslinging .
A local election sometimes has a staff member dedicated to reading through all of the opponents' public statements and their voting records; others initiate whisper campaigns that employ techniques of disinformation or "black ops" to deliberately mislead the public by advancing a pre-determined "narrative" that will present the opponent in a ...
Attack ads often form part of negative campaigning or smear campaigns, and in large or well-financed campaigns, may be disseminated via mass media. An attack ad will generally unfairly criticize an opponent's political platform, usually by pointing out its faults. Often the ad will simply make use of innuendo, based on opposition research ...
A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which a person or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll.
test, she is judged not to have received a good education from the school. If the school does not make Adequate Yearly Progress (AYP) on student test scores, the school is considered not providing a good education to its students and is labeled ‘in need of improvement.’ The school then faces serious
A smear campaign is an intentional, premeditated effort to undermine an individual's or group's reputation, credibility, and character. Like negative campaigning, most often smear campaigns target government officials, politicians, political candidates, and other public figures. However, private persons or groups may also become targets of ...
Mark's first book, Going Dirty: The Art of Negative Campaigning, was published in March 2006, with two subsequent updated editions. Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique.
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