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He developed a campaign for the National Milk Processors Board in 1994, featuring celebrities drinking milk, as part of an effort to increase milk consumption. The campaign, created by art director Bernie Hogya [3] and copywriter Jennifer Gold, featured celebrity photographs by Annie Leibovitz of notables such as Lauren Bacall and Naomi ...
"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.
"Drinka pinta milka day" was an advertising slogan used by the British Milk Marketing Board and Dairy Council. It was coined by Bertrand Whitehead in 1958 as part of a campaign to counter the drop in milk sales following price increases after the 1956 withdrawal of government subsidies to milk producers. The slogan first appeared on posters in ...
When it comes to comfort foods, chocolate milk ranks right up there with meatloaf and mac n' cheese. But a campaign to market the sweetened milk as a healthy choice for kids is leaving parent ...
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The company got some bad press, was kicked out of a major national chain, and has had to defend the use of GMO milk in its "natural" product. That said, the backlash isn't going to put the company ...
The campaign intended to market milk as a thirst-quenching fresh drink and also promoted its health aspects. [ 5 ] [ 14 ] The first television adverts contained the slogan "Fresh milk's gotta lotta bottle" sung three times, followed by other taglines (such as "it's got minerals and vitamins, to keep a body fit") and closed with "nice cold, ice ...
Directed by Michael Bay and starring Sean Whalen, it was the first commercial in the "Got Milk?" advertising campaign. [3] The ad depicts a history buff, portrayed by Whalen, who is unable to audibly voice the answer of a $10,000 radio contest question because he runs out of milk to wash out the peanut butter sandwich stuck in his mouth.