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In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
In the United States, most mass-market light beer brands, including Bud Light, Coors Light, and Miller Lite, have 4.2% ABV, less than ordinary beers from the same makers which are 5% ABV. [ 19 ] In Sweden, low alcohol beer is either 2.2%, 2.8% or 3.5%, and can be purchased in an ordinary supermarket whereas normal strength beers of above 3.5% ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
This photograph taken on April 23, 2024 shows bottles of Corona Cero alcohol-free beer move on a production line during a press visit at the Anheuser-Busch InBev (AB InBEV) brewery in Leuven.
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Believing it was misdelivered because Bud Light does not use corn syrup as an ingredient, they take the corn syrup to Coors Light and Miller Lite. Corn syrup is used as a fermenting aid, where it is absorbed by yeast to help form alcohol. Bud Light uses rice in a similar manner. The commercial proved controversial.
Bud Light continues to hemorrhage customers after a rough 2023, ... Anheuser-Busch plans to have alcohol-free or low-alcohol drinks such as Busch NA and Budweiser Zero account for 20% of its sales ...
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