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Gillette Fusion is a five-bladed razor released in 2006. The Fusion has five blades on the front and a single sixth blade on the rear for precision trimming. [109] [110] Its marketing campaign was fronted by the sports stars Roger Federer, Thierry Henry, and Tiger Woods.
Gillette Fusion five-blade cartridge The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of Saturday Night Live in 1975 included a parody advertisement for the Triple Trac Razor , shortly after the first two-blade cartridge for men's razors was advertised.
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
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Schick launched a four-blade Quattro razor later the same year, [19] and in 2006 Gillette launched the five-blade Fusion. [20] Since then, razors with six and seven blades have been introduced. [21] [22] Wholly disposable razors gained popularity in the 1970s after Bic brought the first disposable razor to market in 1974. Other manufacturers ...
In July 2009, Rhodes became one of the faces of the Gillette "Be a Superstar" advertising campaign, along with Chris Jericho and John Cena. [345] [346] "Be a Superstar" was a four-month-long interactive campaign, which featured the wrestlers in numerous videos promoting Gillette Fusion products. [345]
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