Ad
related to: cost per click for beginners- Free Edition Available
Limited Time offer
Claim my free edition
- Get your Free account now
Protect your Brand and activate
our Brand watch monitoring for free
- SEO Reseller Program
Find out more about our Reseller
option to enhance your portfolio
- Contact
Native speaking support is on hand
in our Live Chat on our Website.
- Free Edition Available
Search results
Results from the WOW.Com Content Network
Pay-per-click (PPC) has an advantage over cost-per-impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.
Pay per click (PPC) and cost per click (CPC) are both forms of CPA (cost per action) with the action being a click. [2] PPC is generally used to refer to paid search marketing such as Google's AdSense or Google Ads. The advertiser pays each time someone clicks on their text or display ad.
Eighty percent of affiliate programs today use revenue sharing or pay per sale (PPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM, cost per estimated 1000 views). [17]
Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods. [30]: 17
For premium support please call: 800-290-4726 more ways to reach us
Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of "pay-per-click"; instead, the "pay-per-sale" provider takes on the risk of conversion.
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Cost-per-click&oldid=755680511"This page was last edited on 19 December 2016, at 15:26 (UTC). (UTC).
Ad
related to: cost per click for beginners