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  2. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

  3. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    SWOT analysis evaluates the strategic position of organizations and is often used in the preliminary stages of decision-making processes [2] to identify internal and external factors that are favorable and unfavorable to achieving goals. Users of a SWOT analysis ask questions to generate answers for each category and identify competitive ...

  4. Healthcare CRM - Wikipedia

    en.wikipedia.org/wiki/Healthcare_CRM

    Healthcare CRM, also known as Healthcare Relationship Management, [1] is a broadly used term for a Customer relationship management system, or CRM, used in healthcare. There are three (3) generally recognized forms of CRM: Sales, Marketing, and Service [ 2 ]

  5. Customer - Wikipedia

    en.wikipedia.org/wiki/Customer

    An internal customer is a customer who is directly connected to an organization, and is usually (but not necessarily) internal to the organization. Internal customers are usually stakeholders, employees, or shareholders, but the definition also encompasses creditors and external regulators. [14] [13]

  6. Change Healthcare to start notifying customers who had data ...

    www.aol.com/lifestyle/change-healthcare-start...

    Change Healthcare is starting to notify hospitals, insurers and other customers that they may have had patient information exposed in a massive cyberattack.. The company also said Thursday that it ...

  7. Market research - Wikipedia

    en.wikipedia.org/wiki/Market_research

    Determining the market size may be more difficult if one is starting with a new innovation. In this case, you will have to derive the figures from the number of potential customers, or customer segments. [citation needed] SWOT analysis: SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A ...

  8. Technographic segmentation - Wikipedia

    en.wikipedia.org/wiki/Technographic_segmentation

    Technographic segmentation for marketing management is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.

  9. Strategic information system - Wikipedia

    en.wikipedia.org/wiki/Strategic_information_system

    It integrates data from various internal and external sources to give a comprehensive understanding of organisations performance and market trends [2] It can give a business competitive advantage by offering insightful data, also helps in identifying opportunities and risks giving business advantage over its competitors [3]