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In the week ending April 8, 2023, Bud Light had reportedly experienced an 11% drop in sales, and a 21% drop in the week ending April 15, 2023. [10] As of May 1, 2023, Bud Light "off-premise sales" had dropped 26% since the start of the boycott. [10]
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
The category — which includes Bud Light, Miller Lite, and Coors Light — has seen sales drop 6% year to date. Volume is off by 8% as consumers continue to shift to spirits , hard seltzers, and ...
The popularity of the series led to many of the commercials being traded on peer-to-peer file sharing networks [15] and bootleg recordings of the ads being sold on eBay. [5] In 2003, Anheuser-Busch released a collection of 20 ads on CD, titled Bud Light Salutes Real Men of Genius, Vol 1, to be sold in the company's online store. Two additional ...
"Beyond just draft, Michelob Ultra continues to lead the industry as the #1 overall fastest-growing beer in the U.S. and is also the #2 overall beer brand in the U.S. behind only Bud Light ...
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
However, not every Bud Light drinker appreciated the company’s inclusiveness. Right-wing politicians and celebrities, alike, called for a boycott of Anheuser-Busch brands, including Bud Light.
"Superstitions" is an advertising campaign for Anheuser-Busch's Bud Light that debuted for the 2012 season of the National Football League. It was followed by " Dilemmas " in the 2013 season . [ 1 ] The campaigns include television commercials that depict the superstitions that fans believe to help their teams win.