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A letter board or letter sign, also known as marquee, is a customizable form of signage that employs individually movable letters of the alphabet.They are used by, e.g., movie theaters to list the current roster of films, churches to display the titles of sermons, and other buildings, people, and institutions whose signs are required to change on a regular basis.
The new replica sign, with neon letters five feet tall, was attached to the building on September 4, 1984. [1] The theatre re-opened four days later. [2] In May 2017, the sign began a two-month, $500,000 renovation, which would include a fresh coat of paint and brighter neon letters. [3]
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Circled Latin capital letter C ¤ Currency sign: Square lozenge ("Pillow") various Currency symbols † ‡ Dagger: Obelus: Footnotes, Latin cross – — Dash: Hyphen, Hyphen-minus, minus sign: Em dash, En dash ° Degree sign: Masculine ordinal indicator * * * Dinkus: Asterism, Fleuron, Dingbat (many) Dingbat: Dinkus, Fleuron ⌀ Diameter
By the 1910s and 20s, Strauss signs, applying the innovative methods of a Russian immigrant named Jacob Starr, had become the Square’s principal builder of theater marquees and entertainment displays, including the original marquee for the New Amsterdam Theatre. In the 1920s Starr left Strauss to start his own engineering firm in association ...
The Eureka Theater features a symmetrical stucco facade built of cubic forms rising to a 50-foot (15 m) tall vertical pylon sign bearing the letters EUREKA over the theater's marquee. At ground level the lobby entrance is centered between storefronts. The lobby is overhung by a projecting canopy with a rolled edge.
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