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At present, it offers free Internet users to AT&T DSL users, as well as two free hours to users who have a Starbucks card. Others can pay $3.99 for two hours of access.
In August 2002, Starbucks provided free Wi-Fi in the United Kingdom, although in the past, a Starbucks rewards card was required. [145] [146] On July 1, 2010, Starbucks offered free Wi-Fi in all of its stores in the U.S. and Canada. [147] [148] [149] In August 2010, Starbucks began offering free Wi-Fi in Germany via BT Openzone. [150]
Starbucks is also scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas. Niccol is aiming to reposition Starbucks as a premium brand ...
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Starbucks missed the mark on sales again as it reported its numbers Tuesday after market close.Q3 revenue fell 1% to $9.1 billion, lower than expectations of $9.2 billion, per Bloomberg consensus ...
Starbucks' footprint in the United States, showing saturation of metropolitan areas. Some of the methods Starbucks has used to expand and maintain their dominant market position, including buying out competitors' leases, intentionally operating at a loss, and clustering several locations in a small geographical area (i.e., saturating the market), have been labeled anti-competitive by critics. [14]
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Starbucks' comments were echoed earlier Tuesday by McDonald's, which also reported lower traffic in key markets like the U.S. and the United Kingdom as inflation-weary customers eat out less often ...
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