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Equivocation (or the magician's choice) is a verbal technique by which a magician gives an audience member an apparently free choice but frames the next stage of the trick in such a way that each choice has the same end result. [2] An example of equivocation can be as follows: A performer deals two cards on a table and asks a spectator to ...
[2] [4]: 186 With strict implication, p will imply z, but if at each step the probability is 90%, for example, then the more steps there are, the less likely it becomes that p will cause z. A slippery slope argument is typically a negative argument where there is an attempt to discourage someone from taking a course of action because if they do ...
Equivocation – using a term with more than one meaning in a statement without specifying which meaning is intended. [21] Ambiguous middle term – using a middle term with multiple meanings. [22] Definitional retreat – changing the meaning of a word when an objection is raised. [23]
Equivocation in a syllogism (a chain of reasoning) produces a fallacy of four terms (quaternio terminorum). Below is an example: Since only man [human] is rational. And no woman is a man [male]. Therefore, no woman is rational. [1] The first instance of "man" implies the entire human species, while the second implies just those who are male.
In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...
Carol Kopp from Investopedia.com, describes the process entailing the DAGMAR model to also require, "an evaluation of the campaign's success against a pre-set benchmark." Important parts of the DAGMAR model are definitions of target audience, (people whom the advertising message is addressed to) and objectives (goals of the advertising message).
Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and ...