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A 1959 poster for the Gewerbemuseum Basel. The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s–1950s but continued to develop internationally.
Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
The first known example of a slab-serif letterform is woodblock lettering on an 1810 lottery advertisement from London. [7] Slab-serif type was perhaps first introduced by London typefounder Vincent Figgins under the name "Antique", appearing in a type-specimen dated 1815 (but probably issued in 1817). [8] [1] [b]
Wood type in close-up. In letterpress printing, wood type is movable type made out of wood.First used in China for printing body text, wood type became popular during the nineteenth century for making large display typefaces for printing posters, because it was lighter and cheaper than large sizes of metal type.
The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers.
French Clarendon type (top) compared to a conventional Clarendon design. French Clarendon wood type, showing its highly condensed design. French Clarendon type on a 1914 poster from Ljubljana. The reverse-contrast idea fused with a separate genre of slab-serif face, known as Clarendons.
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1747 Olentangy River Rd, Columbus, OH · Directions · (614) 299-9425