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Zuru (stylized as ZURU) is a Hong Kong–based toy, disruptive, and a FMCG company that manufactures multiple brands of toys and consumer goods products. As of 2024 [update] , the company operates four main divisions: ZURU Toys, ZURU Edge, ZURU Tech, and Rhodes Pet Science.
According to Mowbray, by the end of 2020 Zuru employed 8500 people, had 26 offices, and a turnover of over $1 billion. [5] Successful toys were Robo Fish (the world's fastest selling toy in 2013) and Bunch O Balloons (the top selling toy in the United States for three months in 2016). [ 6 ]
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In 2021 they launched Toys Series 2, Series 3, and Disney Pixar Marvel Mini Brands. In 2022 they launched Series 4 and Foodies, which include fast food like Subway , the fast food brand. Produced by a toy company named Zuru , [ 2 ] the toys are distributed from Washington, D.C. [ 3 ] Mini Brands has several competitor brands on the markets.
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