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PowerPoint 1.0 for Macintosh was modified to indicate the new Microsoft ownership and continued to be sold. A year after the acquisition, Gaskins reported that all seven Forethought PowerPoint employees had stayed with Microsoft, and the Graphics Business Unit had hired 12 employees, many of whom did not want to move to Redmond.
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...
The slides can also be saved as images of any image file formats for any future reference. [7] Transitions between slides can be animated in a variety of ways, as can the emergence of elements on a slide itself. Typically a presentation has many constraints and the most important being the limited time to present consistent information.
Microsoft Office 4.0 was released containing Word 6.0, Excel 4.0a, PowerPoint 3.0 and Mail in 1993. [141] Word's version number jumped from 2.0 to 6.0 so that it would have the same version number as the MS-DOS and Macintosh versions (Excel and PowerPoint were already numbered the same as the Macintosh versions).
The 7 Cs Compass Model is a framework in co-marketing (symbiotic marketing). It has been criticized for being little more than the 4 Ps with different points of emphasis. In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are ...
The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the product, [7] [8] is affected by the environment surrounding the product, [9] the results of marketing research and market research, [10] [11] and the characteristics of the product's target market. [12]
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
A platform functions as a similar principle in marketing communications, providing awareness and information about a specific brand or product. [21] Strategic selection of various communication platforms is known as a media strategy which aims to engage an audience in a conversation and, as a result, attempt to create a lasting relationship. [ 32 ]