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  2. EM algorithm and GMM model - Wikipedia

    en.wikipedia.org/wiki/EM_Algorithm_And_GMM_Model

    Firstly, the model parameters and the () can be randomly initialized. In the E-step, the algorithm tries to guess the value of () based on the parameters, while in the M-step, the algorithm updates the value of the model parameters based on the guess of () of the E-step. These two steps are repeated until convergence is reached.

  3. Generalized method of moments - Wikipedia

    en.wikipedia.org/wiki/Generalized_method_of_moments

    In econometrics and statistics, the generalized method of moments (GMM) is a generic method for estimating parameters in statistical models.Usually it is applied in the context of semiparametric models, where the parameter of interest is finite-dimensional, whereas the full shape of the data's distribution function may not be known, and therefore maximum likelihood estimation is not applicable.

  4. Lars Peter Hansen - Wikipedia

    en.wikipedia.org/wiki/Lars_Peter_Hansen

    Hansen is best known as the developer of the econometric technique generalized method of moments (GMM) and has written and co-authored papers applying GMM to analyze economic models in numerous fields including labor economics, international finance, finance and macroeconomics. This method has been widely adopted in economics and other fields ...

  5. GMM - Wikipedia

    en.wikipedia.org/wiki/GMM

    GMM may refer to: Generalized method of moments, an econometric method; GMM Grammy, a Thai entertainment company; Gaussian mixture model, a statistical probabilistic model; Google Map Maker, a public cartography project; GMM, IATA code for Gamboma Airport in the Republic of the Congo

  6. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  7. Marketing science - Wikipedia

    en.wikipedia.org/wiki/Marketing_Science

    Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or humanities.

  8. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities.

  9. Choice modelling - Wikipedia

    en.wikipedia.org/wiki/Choice_modelling

    Louviere (marketing and transport) and colleagues in environmental and health economics came to disavow the American terminology, claiming that it was misleading and disguised a fundamental difference discrete choice experiments have from traditional conjoint methods: discrete choice experiments have a testable theory of human decision-making ...