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Information behavior is a field of information science research that seeks to understand the way people search for and use information [1] in various contexts. It can include information seeking and information retrieval , but it also aims to understand why people seek information and how they use it.
Social desirability: People are more likely to make a correspondent inference when an actor's behavior is socially undesirable than when it is conventional. Effects of behavior: People are more likely to make a correspondent, or dispositional, inference when someone else's actions yield outcomes that are rare or not yielded by other actions.
Behavior is also driven, in part, by thoughts and feelings, which provide insight into individual psyche, revealing such things as attitudes and values. Human behavior is shaped by psychological traits, as personality types vary from person to person, producing different actions and behavior. Social behavior accounts for actions directed at others.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
Trust: belief that someone or something is reliable, good, honest, effective, etc.
There is a low distinctiveness if an individual behaves similarly in all situations, and there exists a high distinctiveness when the person only shows the behaviour in particular situations. If the distinctiveness is high, one will attribute this behaviour more to the circumstance instead of person (Gilovich et al., 2005).
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A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]