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2. Customer relationship management - Wikipedia

   en.wikipedia.org/wiki/Customer_relationship...

   CRM systems that track and measure marketing campaigns over multiple networks, tracking customer analysis by customer clicks and sales. Some CRM software is available as a software as a service (SaaS), delivered via the internet and accessed via a web browser instead of being installed on a local computer. Businesses using the software do not ...

3. Marketing mix modeling - Wikipedia

   en.wikipedia.org/wiki/Marketing_mix_modeling

   Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

4. Oracle CRM - Wikipedia

   en.wikipedia.org/wiki/Oracle_CRM

   Oracle CRM is a customer relationship management system created by Oracle Corporation. [1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.

5. Marketing decision support system - Wikipedia

   en.wikipedia.org/wiki/Marketing_decision_support...

   A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.

6. Comparison of CRM systems - Wikipedia

   en.wikipedia.org/wiki/Comparison_of_CRM_systems

   Act! CRM: Yes Yes en, de, fr Yes Yes Yes No Adempiere? ? ? ? ? ? ? ? ? Base CRM: Yes Yes de, en, es, fr, nl, pl, pt Yes Yes Yes No Yes No Capsule (CRM) Gmail G Suite: No en Yes No Yes Yes Yes ? CiviCRM? Yes Yes Over 40 Yes Integrated with Drupal, Wordpress, Joomla! or Backdrop Yes through Agiliway's Time Tracker or CiviMobile Yes (when email is ...

7. eCRM - Wikipedia

   en.wikipedia.org/wiki/ECRM

   The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).