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  2. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    KPI information boards. A performance indicator or key performance indicator (KPI) is a type of performance measurement. [1] KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products and other initiatives) in which it engages. [2]

  3. Marketing intelligence - Wikipedia

    en.wikipedia.org/wiki/Marketing_intelligence

    Marketing managers can design reports that correlate and visualize data coming from a variety of departments and sources (even, in some cases, external data). This allows them to see current key performance indicators in real-time (or as quickly as sources provide data) and analyze trends, rather than wait for analysts to deliver periodic reports.

  4. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing Strategy: Improving marketing effectiveness can be achieved by employing a superior marketing strategy. By positioning the product or brand correctly, the product/brand will be more successful in the market than competitors’ products/brands.

  5. How to Write a Business Plan - AOL

    www.aol.com/finance/write-business-plan...

    Organization and management. ... [Read more: 5 KPIs to Measure Your Business's Marketing Success] Funding request. If you're seeking funding, this section is critical so investors understand the ...

  6. Performance measurement - Wikipedia

    en.wikipedia.org/wiki/Performance_measurement

    Academic articles that provide critical reviews of performance measurement in specific domains are also common—e.g. Ittner's observations on non-financial reporting by commercial organisations,; [10] Boris et al.'s observations about use of performance measurement in non-profit organisations, [11] or Bühler et al.'s (2016) analysis of how external turbulence could be reflected in ...

  7. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  8. MercadoLibre (MELI) Q3 2024 Earnings Call Transcript

    www.aol.com/mercadolibre-meli-q3-2024-earnings...

    Image source: The Motley Fool. MercadoLibre (NASDAQ: MELI) Q3 2024 Earnings Call Nov 06, 2024, 5:00 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...

  9. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    Marketing management employs a variety of metrics to measure progress against objectives. It is the responsibility of marketing managers to ensure that the execution of marketing programs achieves the desired objectives and does so in a cost-efficient manner.