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The 10 hired workers will be paid £13.15 (which is about $16.48 USD), the standard hourly rate for Ikea workers in London. Other brands have previously used Roblox to explore the metaverse.
IKEA has put a new spin on remote working, seeking 10 real-life staff to work in its Roblox virtual store that opens on June 24, and becoming the first brand to offer paid work on the platform, it ...
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The Co-Worker Game is an official IKEA virtual store that opened on June 24, 2024. It is notable for being the first time that paid work is offered through the platform, as ten players will be hired and paid as employees in the store. [111] [112] [113]
[10] [11] The Swedish game studio The Gang was founded to create advergames on Roblox for brands. Companies have used Roblox for new marketing methods within advergames, such as Walmart, which has sold real products through the platform, and IKEA, which has hired employees for paid work in its virtual store The Co-Worker Game. [2] [12]
The New Roblox Ikea Marketing gives Roblox players the ability to get wages for working at the virtual IKEA in Roblox. Perhaps adding a topic under Marketing could be possible? 173.199.199.204 05:20, 9 June 2024 (UTC) Do you have reliable sources that discuss the significance of this marketing effort as a distinct topic?
Roblox (NYSE: RBLX) Q2 2024 Earnings Call Aug 01, 2024, 8:30 a.m. ET. Contents: Prepared Remarks. Questions and Answers. ... You might have read about IKEA's Co-Worker, a virtual IKEA Store, where ...
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