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"The medium is the message" is a phrase coined by the Canadian communication theorist Marshall McLuhan and the name of the first chapter [1] in his Understanding Media: The Extensions of Man, published in 1964. [2] [3] McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. [4]
The main example is the passage from mechanization (processes fragmented into sequences, lineal connections) to electric speed (faster up to simultaneity, creative configuration, structure, total field). [14] Howard Rheingold comments upon McLuhan's "the medium is the message" in relation to the convergence of technology, specifically the computer.
The message which the medium conveys can only be understood if the medium and the environment in which the medium is used—and which, simultaneously, it effectively creates—are analysed together. He believed that an examination of the figure-ground relationship can offer a critical commentary on culture and society.
Again, the message conveyed by the medium can only be understood if the medium is concurrently analyzed with the environment in which it is used — and which, simultaneously, it effectively creates. McLuhan believed that an examination of the figure-ground relationship can offer a critical commentary on culture and society. [3]
"The medium is the message" [2] is the most famous insight from McLuhan, and is one of the concepts that separates the North American theory from the European theory. Instead of emphasizing the information content, McLuhan highlighted the importance of medium characteristics which can influence and even decide the content.
Image credits: needless.mp3 Knowing that memes are a powerful medium for spreading ideas, we should be wary that sometimes those ideas can be far from innocent—dangerous, even. For instance, the ...
The path of communication is the path that a message travels between sender and recipient; in hierarchies the vertical line of communication is identical to command hierarchies. [4] Paths of communication can be physical (e.g. the road as transportation route) or non-physical (e.g. networks like a computer network).
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