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  2. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...

  3. Umbrella brand - Wikipedia

    en.wikipedia.org/wiki/Umbrella_brand

    Marketers may use the same parent brand to introduce different products to build scale for the brand, and are able to clearly differentiate the different product offerings under different sub-brand names. If a company acquires a brand from another company, a marketer may position the acquired brand as a sub-brand under the parent brand if the ...

  4. List of conglomerates - Wikipedia

    en.wikipedia.org/wiki/List_of_conglomerates

    A conglomerate is a combination of multiple business entities operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries. Conglomerates are typically large and multinational corporations that manage diverse business operations across various sectors.

  5. Small Business Branding: A Complete Guide - AOL

    www.aol.com/small-business-branding-complete...

    A brand is a company's name, promise, personality, and reputation all rolled into one. For example, when I say "BMW," what do you think of? Probably a beautiful, luxury German automobile.

  6. Strategic business unit - Wikipedia

    en.wikipedia.org/wiki/Strategic_business_unit

    A strategic business unit (SBU) in business strategic management, is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan , analysis of competition, and marketing campaign , even though they may be part of a larger business entity.

  7. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.

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