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The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff , an applied mathematician and business manager, who created the concept.
Strategic Organization is a quarterly peer-reviewed academic journal that covers the fields of strategic management and organization studies.Its editors-in-chief are Oliver Alexy (Technical University of Munich), Luca Berchicci (Rotterdam School of Management), Charlotte Cloutier (HEC Montréal), Glen W.S. Dowell (Cornell University), Paula Jarzabkowski (Bayes Business School & University of ...
This involves crafting vision statements (long term), mission statements (medium term), overall corporate objectives (both financial and strategic), strategic business unit objectives (both financial and strategic), and tactical objectives. These objectives should, in the light of the situation analysis, suggest a strategic plan.
The Journal of Management Studies is a peer-reviewed academic journal that was established in 1963 and is published by Wiley-Blackwell on behalf of the Society for the Advancement of Management Studies. [1] The journal publishes both conceptual and empirical papers in the field of management.
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
The output of strategic planning includes documentation and communication describing the organization's strategy and how it should be implemented, sometimes referred to as the strategic plan. [citation needed] The strategy may include a diagnosis of the competitive situation, a guiding policy for achieving the organization's goals, and specific ...
During the 1990s, the resource-based view (also known as the resource-advantage theory) of the firm became the dominant paradigm in strategic planning.RBV can be seen as a reaction against the positioning school and its somewhat prescriptive approach which focused managerial attention on external considerations, notably industry structure.
Strategic planning is a means of administering the formulation and implementation of strategy. Strategic planning is analytical in nature and refers to formalized procedures to produce the data and analyses used as inputs for strategic thinking, which synthesizes the data resulting in the strategy. Strategic planning may also refer to control ...