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In May 2018, Bing Ads released additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. [17] On April 30, 2019, Bing Ads was re-branded to Microsoft Advertising. [18] On August 5, 2019, Microsoft acquired PromoteIQ, a leading provider of vendor marketing technology to online retailers and brands. [19]
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Microsoft Copilot, formerly known as Bing Chat, is an chatbot developed by Microsoft and released in 2023. Copilot utilizes the Microsoft Prometheus model, [ 55 ] built upon OpenAI 's GPT-4 foundational large language model , [ 56 ] which in turn has been fine-tuned using both supervised and reinforcement learning techniques.
Microsoft logo. In 2018, Microsoft represented approximately 4% of the estimated $111 billion of the U.S. online advertising market. [18] Microsoft owns the search engine Bing, which constitutes over 6% of Internet searches, [18] and the social media site LinkedIn. Microsoft earns advertising revenue through programs such as Bing Ads. [25]